A Perfect Guide to Print a Poster


Posters provide you with a logical and budget-friendly way to communicate with your target audience. It is a medium through which one can highlight their artistic capabilities in a beautiful way. From students and artists to commercial and political organizations, each and every one utilizes posters in order to promote their service, product or to communicate a message with their intended group of people. Considering the kind of impact your posters will have on the public, it is always important to consider a few of the below-mentioned factors before short listing a final poster design to print.

  • Choose appropriate colours and layout so that your poster looks flawless and vibrant. Rely on a poster design that is simple yet looks attractive. Don’t stuff your poster with irrelevant information. Your target audience should be able to read through your poster with ease.

  • For enhanced visual impact, it is always better to consider posters that are big in size. Posters prove to be more effective when they can be seen from a distance. Though printing a larger poster costs more initially, your long-term profit will significantly increase by employing this small change. Make sure you go for high-quality images and digital printing techniques so that your posters look promising.

  • The paper stock you choose for the poster should not only be thick and sturdy but also needs to look very attractive such that it grabs the attention of the onlookers instantly.

  • A poster is considered highly effective only when you can convince your audience with your message. Your poster should be self-explanatory to the audience and allow them to understand what you have to offer easily. Use short and crisp statements in your poster design so that the purpose of your poster is fulfilled and your target audience are not confused by your message.

  • Do not forget to include your contact information. It is important to educate your target audience that you are available for them and you are keen to interact with them.

  • Getting a proof plays a major role in poster printing. Your poster is crucial for publicity and marketing. The last thing you would want to face is getting your posters with silly typo errors. Hence it is important you get a hard copy proof of your poster so that you can identify errors easily and correct them before the poster design goes to press for the final print.


Gone are the days when you had a limited number of options to advertise your brand, product or services. With today’s innovative and advanced technology, the complete task of poster printing has become extremely easy and hassle-free. You can now promote your business effectively with the help of high-impact posters, banners, signage, etc. The latest poster printing techniques on the market can reduce your marketing efforts and budget to a large extent.



Offset printing technology utilizes a master plate to create as many copies as you need. Offset printing is your ideal choice when you need posters in large quantities. Posters printed with the help of offset printing look clean, crisp and renders accurate colours! When offset printing techniques are employed, extra care should be taken to ensure that the master plate represents a flawless image of the intended design.

From brochures and labels to catalogues, offset printing is your reliable option for all printing aspects of your office stationery.


Digital printing is useful when you need posters in fewer quantities. With digital printing, you can print the exact number of posters you need at cost-effective prices. Digital printing is the most-preferred and cheapest option for printing your business cards, brochures, flyers, A3 posters, booklets, strutted counter cards, folders and much more in smaller quantities.


For all your interior and exterior advertising signage requirements, you can always opt for large format digital printing. With the help of large format digital printing, your posters and banners can be printed single or double sided on a large variety of substrates. You can then display them in a suitable location to grab people’s attention and thereby you can achieve your advertising goals in a smart way.

Large format printing involves several innovative printing options like splashback printing, banner printing, glass printing, outdoor signs, and vehicle wraps. With the help of splashback printing, you can print any illustration you have on your mind with an easy to clean surface. Outdoor signs and banner printing are extremely useful when you are looking for sturdy and quality printed materials in order to advertise your business. Glass printing can be used for table tops or as a backdrop on a display stand. Vehicle wraps are a great option when you want to advertise your business on the road. This will be a striking advertisement that will be noticed by many people.

You can also rely on planter box printing for effective branding purposes. A logo printed on your planter box along with a reliable printed poster will help you in advertising your product or business to the clients who visit or pass by your office premises or even your restaurant.

You can rely on McLaren Digital Press for a complete range of printing services in Melbourne. We use a varied range of printing techniques to ensure you are receiving the highest quality printing at low prices. We provide short run and variable data printing services. You can choose an appropriate printing service that suits your specific printing requirements.

If you are looking for top-quality printing services in Melbourne, McLaren Digital Press offers all your printing services under a single roof! You can contact us for a free quote on all our printing services. Call us at (03) 8769 4000 or email us at sales@mclarenpress.com.au. We’ll work with you and come up with an attractive poster design that will stand out from the rest!